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6 Types of Web Traffic Every Online Marketer Needs
16 July 2019

You need traffic to increase sales and boost your online business. You only get leads when your website gets a reputation and authority online.

A great way to do it is if you find a way to grow your list of visitors going to your website.

Traffic + Conversion = Profit

But it is necessary to understand the traffic channels from where you get quality traffic to your website. Then you will be able to read all the types of traffic that your website will need.

Organic traffic

Organic traffic simply refers to the traffic purchased without paid advertising. The term is used when visitors visit your website when they search for a keyword or phrase, then click on your site in search engines such as Google, Bing, etc.

You can collect organic traffic by creating, publishing, and delivering high quality and valuable content.

Search engine optimization (SEO) is probably the main source to improve organic traffic to your website.

Direct traffic

Direct traffic can be obtained when a visitor arrives on your website and then they enter thei direct URL in whatever browser they're using.

One way to build direct traffic to your site is to make sure that your website is known to a large group of people try to improve your online reputation over time.

You must include the URL of your website in the emails you send. You can share your URL on social media platforms, business cards, and more.

Paid traffic

Paid traffic is right in front of the organic traffic. Paid traffic is attracted by the performance of paid online ads.

Most online marketers use something like Google AdWords when creating pay-per-click (PPC) campaigns. You can also launch advertising campaigns on Facebook, YouTube, Yahoo and Bing.

Referral traffic

When your audience finds your traffic via external links placed on other websites. If you share your link in a publication on a different platform / website, and people who visit your website after this link, they will turn into referral visits.

A way to increase your referral traffic is by building high quality links in multiple sources with a good online reputation. These links include backlinks that you create in other forums, websites, bookmarks that you send, social media posts that you create, and so on.

Social traffic

Social media helps to generate more traffic to your website. Social traffic can be achieved by publishing on multiple platforms / social media channels such as Facebook, YouTube, Twitter, Instagram. Pinterest etc.

With the help of social networks, you get many subscribers and visitors who help you grow your business. But to get quality traffic, before publishing on social networks, you need to know your specific traffic.

Email Marketing Traffic

The email marketing traffic can be understood as the traffic obtained via the links placed in the marketing emails sent. Email marketing has its own advantages, so you should try.

To increase the reach of your website, you need to get quality traffic to your website. All traffic channels have their own importance. To find out which one is the most effective for your niche, you have to try each one of you.

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